Dan Rice brought me on to bring Halfbrick’s characters to life for an opening sequence of their newest app, Halfbrick+. A colourful assortment of characters were all needed to jump, bite, fly, zap, roar, rip and much more. I’m only describing my role on the video but if you want to see how much more there was to bring this together, check out Dan’s website for the full scoop.

Client - Halfbrick
Executive Producer - Shainiel Deo
Producer - Sue Swinburne
Creative Director - Dan Rice
Art Director - Ruben Almeida
Supervising Animation Director - Brendan Deboy
Pitch Styleframes - Agata Musial, Dan Rice
Character Animation - Tom Ward
Cel Animation - Ruben Almeida
Motion Designers - Dan Rice, David Perez, Joel Sankey
Edit, 3D, Compositing - Dan Rice
Music Composers - Ricardo Pujol, Ricardo Melo, Yannis Brown
Sound Design & Mix - Jamie Campbell
Halfbrick Marketing Team - Sue Swinburne, Brendan Deboy, Prim Poungpet, Vishal Mahadeo, Paris Ormerod, David Perez

The animatic was created by Dan Rice and the Halfbrick Team, informing all of the character work needed for the piece. Seeing this, alongside receiving character working files, informed the workflow I would need.

I was able to make decisions about how much detail I would need to give each character file so I only needed to make their files uniform (they came in different sizes, layering styles, and a mix of bitmap and vector due to being used for marketing material) and give the characters the detail they needed for only one to three actions.